Project Trace —
making earth saving easy for everyone

Project Trace is building tools to make sustainable living easier.

We’re here to inspire and guide, not guilt. Find simple ways you can contribute to a more sustainable planet here.

Share your stories

Tell others how easy it is to make a difference.

See the impact    

Track the sustainability impact of your changes.

Simple recommendations

Receive tailored tips where they work best for you.

Our mission is to help millions of people lead more sustainable lives and feel better about their contributions. Join us on the journey to a better future for our planet.

Meet the founder

Our founder, Kevin Berman, brings a wealth of experience, blending digital expertise with a passion for sustainability.

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About Kevin

Kevin has been a marketing executive and senior leader for nearly 30 years. Kevin's frustration when seeking easy sustainabiility habits and understanding their relative impact on the world is what led to the inception of Project Trace. Kevin’s hope is that Project Trace can provide simple sustainability guidance where people most want it. More feel-good. Less feel guilty.

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Sustainability Tips

Explore a variety of sustainability tips from our Instagram feed. Every small change adds up.